Human assets


When we think about asset management we often think of our financial assets and little more. Companies also think about managing their non-human assets far more regularly than they think about those that actually do the managing of these assets. It is now time we refocus our attention and put more effort into the managing of the most important asset and that is those that work for us as it should be the priority of any employer to maximise the potential of every person that works for them.

If corporations focus on human potential maximisation than performance maximisation will follow.

In my field of professional sport it never ceases to amaze me that relatively small amounts of time and money is spent on the management of the human asset – The Player. Large amounts of money is spent on paying the player but in comparison little is spent on maintaining and enhancing this athlete.

How many times in sport do you see large amounts of money spent on the purchase of a player only to see the value decrease rapidly when performance has not been maximised.

Injury to players costs the employer money and stress and sickness of workers costs the employer money. If we can reduce the negative, costs will decrease and performance will increase BUT first we must change the lens and start viewing our employees as an Asset and Assets need to be effectively managed and maintained if potential is to be maximised.

The rehab journey

Our work would not exist if it wasn’t for athletes. Although they can often frustrate you just as students frustrate teachers, the FACTS are we need them more then they need us, and our work is all about giving the BEST possible SERVICE to the athletes we work with.

There is nothing worse for a player then to be injured and having to go through the REHAB process. Every athlete wants and needs to compete and without that opportunity it is like being a CAR that never gets the chance to be driven.

Working in the professional sport environment it is easy to become desensitised to the individual athlete going through difficult times. After all professional sport is all about winning and a long term injured athlete is not going to help you win BUT this athlete needs us more than ever.

It is a distressing time – a time where there seems no end to the REHAB road – a time where the player is very much alone, away from their team mates and distanced from the joy of doing what they are born to do.

This is where the true meaning of SERVICE comes into play. These players need us and must be constantly reminded that the REHAB road is getting shorter – they need us when they are down and they need us to reassure them that they will get UP and return better than ever.

We should NEVER forget the HUMAN side to what we do – athletes are PEOPLE before being an ATHLETE and must be treated with the same respect as you would give a cherished family member and this is particularly true for that athlete in REHAB.