There is no doubt that it is important to have a philosophy to live and work from. The development of this can only come from reflection and hard work. However, this hard work will help you to have a solid foundation to all that you do.
People and clients need to know what you stand for and what is it about you that sets you apart from others. Not what makes you better than others but what is your Trademark or what I prefer your philosophy.
I always say that mine is based on maximising the potential of people I come in contact with be it students or athletes. However, this may sound a trifle superficial so it needs to be developed further. What I believe is that we are all here for a reason, we all have great potential BUT sometimes we need help in unleashing that potential. I know I have had people that have helped me in my life do this and therefore it is my mission to do that for others.
What is your philosophy?